Back to blog posts

New Year, New Gear!

Out with the old and in with the new…

Happy New Year, filmmakers! As 2017 finally comes to an end, it’s time to start planning for the year ahead. Some of you are charging into 2018 with plans for rewarding resolutions, or maybe just some much needed change. If your new year goals include amping up your video production game, get a fresh start with fresh gear — we’ve got some suggestions right here!


Smartphones & Tablets

You no longer need to spend thousands on heavy, traditional cameras and other videography equipment to produce polished, professional video. With mobile-native software like Cinamaker, you can upgrade your film gear just by upgrading your everyday tech devices. Just download the Cinamaker apps, Director Pad and Cinamaker Capture, to begin recording, streaming, editing, and switching from multiple phones by using your tablet as the control center.

Want the latest and greatest tech this new year? Check out the links below:

Tech Advisor: Best New Phones Coming In 2018

CNET: Best Tablets For 2018


Smartphone Accessories

Even with the most recent phone, there’s room for improvement. But no worries, you can easily enhance your phone’s performance as a camera or audio assistant with a few choice accessories.

Find out which accessories can transform your smartphone into a director’s camera in Cinamaker’s 10 best accessories article  that was shared earlier this year.

Want a second opinion? Read up on more essential smartphone filmmaking accessories in this blog by Shutterstock.


Lighting Equipment

There can’t be any “camera” or “action” without “lights!” Start your production year off right with some best value lighting. Our blog on the best budget studio lights is the perfect guide to help you round out your at-home or in-house production studio, so you can start live streaming and sharing high quality video content as soon as possible.


Cables, Dongles, and More

If you find that your mobile studio could benefit from some hard-wired connection options, get yourself setup with a secure router, ethernet cables, and the right adapters.

Find out which gizmos to buy and how to use them in Cinamaker’s wired ethernet configuration blog. Still have questions? Take a look at the Cinamaker helpshift page or submit a support ticket on our website.

For more filmmaking tips and tricks, head to the Cinamaker blog and follow us on Facebook, Twitter, and Instagram. We can’t wait to see what you create.

Happy New Year, and Happy Cinamaking!

Share:

Other Articles

iphone recording a video podcast using Cinamaker
How to start a hit podcast—even on a budget
Preview
Create pro-level video podcasts using Zoom
Preview
professional video podcast studio setup using Cinamaker
Why video podcasts are the fastest way to build your brand
Preview
professional podcast studio
Announcing our free webinar: ‘Create Video Podcasts Like a Pro’
Preview
Cinamaker 2.23 Release Notes
Preview
Cinamaker makes recording and editing your Zoom sessions a breeze; in real-time or afterward.
How to Give Your Zoom Meetings a Much-Needed Upgrade
Preview
Cinamaker 2.19 Release Notes
Preview
Cinamaker Makes Remote Guests and Cameras a Breeze via the Zoom Meeting SDK
Preview
Back to blog posts

Unboxing Videos Unwrapped (Create Videos People Will Like)

‘Tis the season for unboxing videos!

Whatever your reason for celebration, chances are you have a gift or two coming your way this winter — or at least some serious post-holiday sales shopping. That means it’s the perfect time for you to stretch your vlogging muscles with unboxing videos for your favorite (or least favorite) new toys.

The concept of an unboxing video is all in the name. You unbox, or act like you’re unboxing a product for the first time, and review it for all your followers or other potential consumers to see. Maybe you’re just doing this as a fun clip for your friends and family to start with, but if you do it right, you could build your brand with a unique series of unboxing videos that speaks to your lifestyle, profession, or passion.

People have created incredibly imaginative and helpful content build upon the basic framework of the unboxing video. Take Dylan Marron from YouTube’s Seriously.TV for example. He actually began “unboxing” intangible concepts and ideas to create awareness around important social issues and other controversial subjects. He has over 103 thousand likes now on Facebook alone. Another popular unboxing channel focuses solely on opening Kinder Surprise eggs! This channel has over 4 million followers on YouTube. Just for opening candy egg! Read more about the toy unboxing phenomena in these articles by Thrillest and Mental Floss.

Whether you’re a novice or a seasoned vet of unboxing videos, there’s always more you can do to make your latest review stand out from the crowd. So before you start tearing at those ribbons and bow, read over these three key guidelines for unboxing video success.


Get Up Close & Personal

Be personal with your audience! People who watch unboxing videos are looking for one – or two – things: insight and entertainment. And nobody likes insight from a stick-in-the-mud or pretentious voice in the sky; so be real with your viewers. Talk to them like they’re your real-life friends. Give them your most honest thoughts and opinions in an open but kind way that helps them out, but also encourages them to have thought for themselves a little. That being said, if part of your personality is biting wit or a penchant for all things wacky and wild — don’t hold back. The information you present might be valuable but your personality will keep viewers coming back.

In a more literal sense, let your viewers get up close and personal with the item you’re reviewing. Make sure they can see every little feature, especially if it’s part of your review. This might mean holding your objects up to the camera when necessary or creating a multi-camera setup with some stationary tight-shots on your object of focus.


Keep it Quick

Part of your personality may be that you have a lot of opinions. That’s great for making unboxing videos! Just be sure to be thoughtful about which opinions you share. Review and rehearse your ideas before filming to decide which comments should have priority over others. Your unboxing video should be thorough, but not epic (in the long sense, not the awesome sense).

If you review all your comments and critiques and think each one is necessary, go for it. Some products or ideas are just more complex than others. Just make every second count. The most effective videos on the internet are usually under five minutes, but once you have a following, people will be more willing to spend time listening to you.


Keep ‘Em Coming

Don’t wait too long between publishing videos! Give the people what they want!

But seriously, if you have something worth sharing, keep sharing it. When you finish one video, announce when viewers can expect to see the next, and stick to it. You shouldn’t be afraid to ask for follows and likes at the end of your videos either, but if you do, you gotta hold up your end of the bargain. Make more videos! It’s good for you as a creator, too. With each new unboxing will come new experiences and vlogging savvy that will make you a better videographer with a bigger audience.

Now that you have the tips, just get the gifts! After the holidays is the perfect time to get going with your own unboxing series, and maybe even make a resolution to publish more in the new year!

Need video creation software or more filming tips? Download Cinamaker for iOS today and take a look at our Cinamaker blog.

Happy holidays and happy Cinamaking!

Share:

Other Articles

iphone recording a video podcast using Cinamaker
How to start a hit podcast—even on a budget
Preview
Create pro-level video podcasts using Zoom
Preview
professional video podcast studio setup using Cinamaker
Why video podcasts are the fastest way to build your brand
Preview
professional podcast studio
Announcing our free webinar: ‘Create Video Podcasts Like a Pro’
Preview
Cinamaker 2.23 Release Notes
Preview
Cinamaker makes recording and editing your Zoom sessions a breeze; in real-time or afterward.
How to Give Your Zoom Meetings a Much-Needed Upgrade
Preview
Cinamaker 2.19 Release Notes
Preview
Cinamaker Makes Remote Guests and Cameras a Breeze via the Zoom Meeting SDK
Preview
Back to blog posts

Which Video Formats Work Best With Which Platforms And The Reason Why

The time has come. You’ve finally realized that video marketing is essential to your social media strategy and search engine marketing. Today, choosing the right video formats and appropriate social media platforms is the key to increasing brand exposure and lead generation. The question is: are you savvy enough to get started? Do you even know where to begin?

The truth is that video formats vary and this can cause confusion and frustration for people without the knowledge of how videos work on different social media platforms. Video formats can also vary depending on the equipment you’re using to film and the platform on which you want to distribute them. So which types of video should you create to connect with your social media audience? The following are the various formats you need to consider.


Live Video

Live video has become increasingly popular in our current digital world. According to  eMarketer, the most popular platform for watching live video is Facebook Live with YouTube live streaming coming in second.

Instagram and Twitter are also burgeoning platforms for live stream video. Whichever platform you choose, make sure to really utilize commenting or any other engaging features that allow you to authentically and directly interact with your fans and clients.


360 Video

360 video is a video format that allows viewers to virtually rotate the camera, in essence totally changing their perspective at will. With this, viewers can interact with the content you offer in a more personal and comprehensive way.

Although this video format is fairly new, many people already feel as though it’s better than your standard 2D video. And you can already start sharing 360 video recordings with your followers and fans on Facebook and Youtube. Of course, to film from all angles you’ll need a 360-degree camera. You’ll also need to conform to a maximum file size of 5 GB and a length of 30 minutes.


Disappearing Video

In some cases, you may want to record a series of experiences to give your audience the feeling they’re right there with you — but just like life, sometimes you have to embrace the here and now, and forget about tomorrow. When the time comes for such an ephemeral form of video, you can head to Instagram or Snapchat to create a “story.”

These video stories – available for just 24 hours –  are intended for mobile phone viewing, and so it’s generally believed that the ideal way to film them is vertically. Each video usually lasts up to 10 seconds. All you need is a smartphone and some imagination and you’re good to go!


High Quality Video

If you are looking to create a high quality, high definition video in a long format, you’ll need to do some serious prep. Make sure you have a reliable multi-cam setup, good lighting, a killer storyboard, and a master editor. And don’t forget to rehearse. This type of video is best received on Vimeo and YouTube as these platforms support ultra HD 4K and HD videos in 1080p. Once you’ve published there though, share them everywhere!

Such a production may seem daunting — not everyone has a full scale studio at their disposal. But with mobile-native, multi-cam solutions like Cinamaker, you can create incredible video with tablets and smartphones you already own.


Live 360 Video

A combination of 360 video and live video comes together to create live 360 video. This video format combines virtual reality elements and the interactivity of 360 video with live streaming. Although Twitter and Facebook have both launched live 360 platforms, they’re not really convenient for widespread use yet.

Twitter is preparing for a live Periscope 360 program, which will be made available first to iOS users. But for now, this integration is only supported using an Insta360 Nano camera.

Each of these social media video formats has its pros and cons. To know which one works best for you, reflect on your goals and take a look at your current analytics and feedback to see what your audience appears to be most receptive to. From there, determine your budget and dive into the vibrant world of video!

For more video creation and sharing tips, check out our blog. Ready to start filming? Download Cinamaker today!

Share:

Other Articles

iphone recording a video podcast using Cinamaker
How to start a hit podcast—even on a budget
Preview
Create pro-level video podcasts using Zoom
Preview
professional video podcast studio setup using Cinamaker
Why video podcasts are the fastest way to build your brand
Preview
professional podcast studio
Announcing our free webinar: ‘Create Video Podcasts Like a Pro’
Preview
Cinamaker 2.23 Release Notes
Preview
Cinamaker makes recording and editing your Zoom sessions a breeze; in real-time or afterward.
How to Give Your Zoom Meetings a Much-Needed Upgrade
Preview
Cinamaker 2.19 Release Notes
Preview
Cinamaker Makes Remote Guests and Cameras a Breeze via the Zoom Meeting SDK
Preview
Back to blog posts

Live Streaming Events as Easy as 1, 2, 3

Today we’re sharing some wisdom on live streaming events with Cinamaker from last week’s Free Style Experiment with MICxSIC at the Apache Cafe, right here in Atlanta,GA.

As an artist, entrepreneur, or any other type of creator, connections are key. Whether they be real life networking connections or connections on the web, catching the right people at the right time and sharing your brand with the right audience is what will ultimately make or break your success.

MICxSIC, Atlanta-based rapper and MC, is an artist who truly understands the importance of connections. Despite being from the same city, MICxSIC and Cinamaker first networked at SXSW 2017, almost 1,000 miles away in Austin, Texas. Mic believed in the power Cinamaker had to connect new people to his music, and we believed in the power of Mic’s music to bring people together. Finally this past Tuesday December 5th, we were able to combine our powers in a hugely successful live stream of his monthly event, “The Freestyle Experiment.” (Watch it here!)

Because we specialize in multi-camera, mobile, live video production, this event was beyond any average live stream — and The Freestyle Experiment was the ideal event to show it off. By using three unique angles, including a wide shot and two vantages from both sides of the stage, we were able to capture the unique character and spontaneity of the night and share it with the world.

In the three plus hours of the event, the cameras and connections didn’t falter once, and by the end of the night, the live video had been shared 39 times! All this with just an iPad, three iPhones, and some ethernet equipment.

We executed this live stream with just three basic, well-planned steps and you can do the same. Start by downloading the Director Pad and Cinamaker Capture apps to your tablet and smartphones, and the rest is easy as 1, 2, 3!


1) Pack Your Equipment

Live streaming events successfully requires thorough planning and packing. But before you grab anything, know where you’re going, that means both physically and on the web. Where are you streaming? What internet options do you have? What space are you working in? These are all questions that can be answered with a quick brainstorm and location scout before getting started.

Cinamaker can stream wirelessly in a snap, but for a fool-proof connection, we recommend creating a wired ethernet setup to a secure router. These words may sound a bit intimidating but we promise, if we can do it, so can you. Just check out our wired configuration tutorial (video coming soon) to find out what gadgets to add to your checklist. Remember, if you want to grab audio from a mixing board, which is what we did for The Freestyle Experiment, just get a line in from the board to one of your smartphones’ audio jacks.

Once you have the wires, think about how you want to mount your smartphone capture devices. If you think you’ll be following your subjects a lot, or if the even isn’t too long, having people to hold each camera may be the best option. Since our event was so long and taking place in a fixed setting, we used our homemade camera stands which can be easily recreated with some mic stands and screw-on phone mounts.


2) Setup with Care

Now that you know the space and the tools you’ll be working with, you can decide how much time you’ll need to get packed and setup. It took three of us about 15 minutes to pack up all our equipment, and then only about 30 minutes to setup our multi-angle studio on location. Still, we arrived well in advance to accommodate any possible snags or last-minute adjustments. Don’t forget to bring gaffing tape to secure wires and prevent tripping, and make sure to designate a safe spot with a good view to keep your tablet at during the event. You’ll want to stay out of people’s way but still be in the action so you can switch between cameras at just the right moments.

Part of your setup will include inputting your livestream destination and naming your stream. Think wisely about which platform will be best for you to stream from (YouTube, Facebook, Periscope, or any other RTMP destination) and also about what name will intrigue and inform the most viewers.


3) Hit “Go Live” & Share, Share, SHARE

Double check your connections, wait for your cue, and then hit the big red “Go Live” button! Want to live stream and record at the same time? No worries. Cinamaker can do that, too.

Now that your stream has begun, don’t be afraid to share and ask your viewers to do the same! Interact with viewers in the comments and make sure to listen to any helpful input about volume or visibility. You can check out more video marketing and sharing tips here.

When you’re all done, keep sharing your live stream or edit the footage in the Cinamaker app or with your favorite software to create a highlight video.

Live streaming events in arts, business, and every industry is a great way to get people connected with your brand.  Download Cinamaker to start making connections today!

Share:

Other Articles

iphone recording a video podcast using Cinamaker
How to start a hit podcast—even on a budget
Preview
Create pro-level video podcasts using Zoom
Preview
professional video podcast studio setup using Cinamaker
Why video podcasts are the fastest way to build your brand
Preview
professional podcast studio
Announcing our free webinar: ‘Create Video Podcasts Like a Pro’
Preview
Cinamaker 2.23 Release Notes
Preview
Cinamaker makes recording and editing your Zoom sessions a breeze; in real-time or afterward.
How to Give Your Zoom Meetings a Much-Needed Upgrade
Preview
Cinamaker 2.19 Release Notes
Preview
Cinamaker Makes Remote Guests and Cameras a Breeze via the Zoom Meeting SDK
Preview
Back to blog posts

Daytime Lighting Guide for Film: Harnessing the Sun

Here’s a brief daytime lighting guide for all you filmmakers venturing to the great outdoors. Learn how to get the most from the sun with tips, tools, and more. 

While the temptation may exist to look to that great big ball of fire in the sky as an effective source of outdoor lighting for your video shoots, don’t give in, at least not completely. Although sunlight does fill the entire daytime sky, the angles of the sun rays are directional and this will cast shadows on your film’s subjects. You’ll also face issues with contrast, changeable weather and lighting conditions, and your characters’ movements or the scene blocking.

Of course, there’s not just one, but two outdoor scenarios: day and night. However, both can pose equal challenges. What’s key is to compose your shot and lighting design through the eye of the camera, not your own. Why? As suggested by Videomaker, “Outdoor cinematography is a challenge because the camera does not adjust for contrast as smoothly as the human eye.”

Filming During The Day

As we’ve previewed, daytime videography has unique challenges and the sun can actually be a bane or boon to your production. Attention must be paid to cloud coverage, sun angle, and reflective materials on buildings and structures and colors bouncing off colored surfaces. Sunlight and daylight cannot be counted on as they’re ever changing throughout the course of the day. After all, there are always different weather conditions, not to mention locations, latitudes, and even seasons. All of these factors work to alter the tones, colors and even shapes of a scene. Therefore you must control your lighting as it falls on the scene, through the camera’s digital sensor.

Some issues can be combatted by adjusting your camera’s settings including white balance, light metering control, lens speed, and iris control. Your desired outcome should remain your inspiration behind any lighting layout. The first step should be scouting your location. Observe the natural lighting sources, electrical outlets, as well as the space and the subject’s movements within that space.

Getting Technical

With all of these variables during an outdoor shoot, the first thing you need to do is see your scene blocking through the camera and adjust accordingly for contrast. You should find the optimal range of contrasts between elements within the scene such as foreground, background, and any other elements that would give the image depth or convey your desired mood or tone.

The digital sensor on a camera doesn’t adjust to changeable contrast conditions as quickly and flawlessly as the human eye. You’ll have to position your characters, lighting, and framing accordingly. Don’t let this deter you. A well-lit outdoor scene can bring a natural beauty to the film. Point-and-shoot cameras can capture images well enough if filming in sunlight that’s not too bright. In most cases, however, you should consider manually setting and locking the exposure and focus on your camera or smartphone.

Using The Sun

The sun doesn’t have to be your enemy; it’s a great source of ambient light. It’s a source that can cast a harsh shadow and change on a dime, but also a light source that can be utilized to achieve amazing effects. Think of a traditional three-point lighting setup and apply according to the ball in the sky.

The Sun As A Key Light

While this may seem to be the most practical use for the sun’s rays, it does produce the harshest shadows or modeling, which gives the effect of an image being enhanced by the shadows. This becomes a more workable scenario with the introduction of the other three-point lighting elements, diffusion materials and reflectors. This will also place the sun behind the camera to negate lens flare.

The Sun As A Key Light During The Golden Hour

The “Twilight Hour” or the “Golden Hour” doesn’t last long. It happens twice per day, roughly an hour before sunset and an hour after sunrise. These terms are given for the soft color temperature, golden hue of the sunlight and even lighting of your subjects and set. Find the best time for your shoot using this handy Golden Hour calculator.

Using The Sun As A Backlight

By creatively using the angle of the sun, you can create a really nice rim or halo effect around your characters or subjects. The optimal time to achieve this effect is when the sun is at a 45-degree angle. This also avoids having your actors squinting from the glare.

The Gear You’ll Need:

In sum, while nature can provide you with a powerful light source, you’ll need to control it. To do so, you’re going to need some gear. The two main elements are:

Lights

While you might be tempted to depend on the sun as your only source of lighting, it will be wise to ensure access to an electricity supply and have ample studio lighting available. You’ll probably want to mimic the daylight temperature with your lights. This will require lights with a daylight temperature of 5,200 degree Kelvin or more, or the use of gels to change the color temperature of your existing lights. However, remember that gels will reduce your light’s intensity.

Reflectors/ Diffusion/ Silks/ Flags (Scrims, Material, etc.)

This is what you are going to use to control your sunlight, even-out contrast levels, and light your subjects, especially for closer shots.

Reflectors, as the name suggests, will reflect or bounce the light in a specific direction. This can act as a very good fill light for your characters or can illuminate a background area to create depth. Reflectors come in many sizes and materials, from a reflective piece of white cardboard to spring-loaded reflectors that fold away for storage, usually colored in white, silver, or gold. They also come in a variety of forms, from light reflective cloth to art-store whiteboard to flexible reflectors used for photography.

Diffusion material, such as scrims on lights or a large overhead silk, will soften the light source and give the image less contrast in the camera. This is great for shooting close-ups. Why? Shooting close coverage under silk offers many advantages because it takes the directionality out of the sun and creates a diffusion that will reduce your shadows, ultimately giving you a more even palette to play with.

Flags are usually made from a lightweight black material, such as plywood, cloth or perhaps even some polystyrene sheets that have been sprayed with black paint. These will allow you to block sunlight and other light sources from your scene or subjects.

Takeaways

As with any shoot, preparation is key. Once you know your location, you’ll detect how to control and manipulate the sunlight to best suit your production’s needs. With careful planning, this can even be achieved on a minimal budget. The production will get more complicated if there are a lot of characters or camera movement. Continuity of lighting angles and contrast is your biggest nemesis here. Some productions will cater to shooting during specific hours over a period of days, but this isn’t always feasible. Regardless, you can mitigate your continuity problems by putting your digital brain to work and using your human capacity to see what the lens sees and make appropriate adjustments in-camera and on-set. You can achieve wonders. Just don’t forget your sunscreen!

To find even more lighting, filming, or video marketing tips, check out our blog.
Still looking for the most affordable, portable, multi-camera solution for your production? Download Cinamaker from the App Store today, and read more about our Cinamaker Studio apps here.

Share:

Other Articles

iphone recording a video podcast using Cinamaker
How to start a hit podcast—even on a budget
Preview
Create pro-level video podcasts using Zoom
Preview
professional video podcast studio setup using Cinamaker
Why video podcasts are the fastest way to build your brand
Preview
professional podcast studio
Announcing our free webinar: ‘Create Video Podcasts Like a Pro’
Preview
Cinamaker 2.23 Release Notes
Preview
Cinamaker makes recording and editing your Zoom sessions a breeze; in real-time or afterward.
How to Give Your Zoom Meetings a Much-Needed Upgrade
Preview
Cinamaker 2.19 Release Notes
Preview
Cinamaker Makes Remote Guests and Cameras a Breeze via the Zoom Meeting SDK
Preview

Sign up

Request a call

Get Free

Download Cinamaker Web-cam Driver