When it comes to creating a successful YouTube or Vimeo channel, recording your first video is just a fraction of the work that needs to be done. After that comes the really hard part: trying to direct new viewers to your content. Luckily, it doesn’t all have to be left to chance. There are some concrete steps you can take in attracting an audience to your page. Some of this requires trial and error, but don’t sweat it — we’re about to give you some of the best tips to drive more traffic to your channel.
Choose Your Username Wisely
Before you do anything, you’ll have to choose a username for your platform account of choice. This username will be representative of you and your content, so it’s crucial you choose thoughtfully.
First and foremost, pick a name that relates to a central theme of your content. Whether it be beauty, automotive, or a personal vlog, pick a name that’s going to remind viewers of you and your unique appeal — make it catchy and easy to remember! Think about it this way, a name with a lot of numbers or random letters isn’t one that someone can easily search. Names like Pewdiepie and VanossGaming are unique and help viewers create associations with the content’s main personality or subject. Whatever name you choose, make sure you keep it consistent across any other platforms you may share your content on.
Use Social Media
Don’t just leave your videos on one platform and hope for the best; post them everywhere you can. Utilizing other popular social platforms such as Twitter, Facebook, Instagram, and Snapchat can help establish and promote your video channel across a wider range of individuals.
Just be careful to keep your content where it belongs. Constantly sharing on other people’s pages or in their comments can look desperate There’s a fine line between enticing people and annoying people. Don’t lose your cool for the sake of advertising.
Networking Will Take You Far
If you’re the only one sharing your videos, you’ll only get so far. You need to network to make a splash.
You can improve your reach by working with influencers – online personalities, bloggers and even bigger video creators than yourself. Someone making a shout-out for you to his or her already dedicated fan base is incredible free publicity.
Create Interesting, On-Point Titles
We aren’t suggesting you go full-on clickbait like “This One Weird Trick…” or “You’ll Never Believe How I…,” but now that videos are so ubiquitous on the web, your titles need to make your content findable.
The process of naming your videos should be similar to naming your channel. Pick something that’s memorable, clearly related to the content, easily searchable, and ideally catchy or clever. You need to title your videos in a way that stands out as uniquely your own and grabs the attention of your audience while maintaining a strong enough connection to the central theme of the video. You want to engage, not confuse.
Captions And Subtitles
The important thing to remember is that the Internet is truly the Worldwide Web. This means that if you want the most viewers possible, you need to cater to as many people around the world as possible.
One thing that helps generate international and local views is the use of subtitles and captions. Doing so allows inclusion of more deaf, hard of hearing, or even fully hearing local and foreign individuals. Even if you can only include English subtitles, you’re more likely to catch viewers scrolling by with the audio off or even non-native English speakers whose reading comprehension is better than auditory.
Search Engine Optimization
Search engine optimization, or SEO, is a technique that has become rather commonplace for online content. Don’t worry, though, it isn’t as difficult as it sounds. Actually, all you need to do is decide what your video’s main topic is.
There are several keyword generators, such as lsigraph.com, that will help you find the best keywords. These keywords should be inserted into the title and description of your video as many times as possible without sounding unnatural. The more you do this, the higher your video should come up in search engine results when the keyword is searched.