Cinamaker: An Introduction

After three and a half years in development, we are proud to release Cinamaker to the world. Here is an overview of our product starting with our Why. We hope you enjoy Cinamaker and get great value from it. Please don’t hesitate to contact us with your questions, comments or needs. We believe that everyone has a story to tell with the power to move and change the world. That’s why we’ve created Cinamaker, a powerful suite of breakthrough professional video tools that allow people to tell their stories and impact the world, simply and affordably. Multi-Camera Recording With Cinamaker, multi-camera video…

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The 10 Best Accessories To Turn Your Smartphone Into A Director’s Camera

You’ve taken some pretty good photos and videos with your smartphone, but what if you could convert your ordinary iPhone or Android into a real director’s camera? Believe it or not, an iPhone 5S was used to shoot one of the most talked-about films of 2015 — with the right attitude and accessories, your iPhone could make something just as great, or even better.  1. Sony Cybershot Lens G (dsc-QX10) Need to capture a compelling tight shot? If you don’t have a smartphone with a 10x zoom lens, you can attach one of Sony’s G lenses to your smartphone for…

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Best Budget Studio Lights

Getting the best bang for your buck when it comes to studio lights isn’t easy. Cheaper lights typically mean unwanted variation in color temperature and output with each flash and will inevitably lead to extra work. Therefore, selection of the best budget studio lights requires consideration of critical factors, namely output, which is measured in Ws (watts per second) or Joules. Home studios and small commercial studios often need about 200Ws with larger studios requiring about 400Ws. Also note that lighting sources influence the quality of light, with incandescent light sources being the most consistent. So which ones are the…

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7 Tips For Shooting Outdoors

Great shots call for more than just a good camera — and capturing images outside can be especially difficult, even for seasoned photographers and cinematographers. Prepare yourself with these 7 tips before venturing into the great wide open. 1. Explore The Location Every location has a unique aspect that can make an image stand out, but studying your location beforehand will help you get the most out of your shoot. Make sure you’re prepared to deal with potential weather, noise, and lighting issues and start thinking of how your subjects can and will interact with the elements within your location.…

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Daytime Lighting Guide for Film: Harnessing the Sun

Here’s a brief daytime lighting guide for all you filmmakers venturing to the great outdoors. Learn how to get the most from the sun with tips, tools, and more.  While the temptation may exist to look to that great big ball of fire in the sky as an effective source of outdoor lighting for your video shoots, don’t give in, at least not completely. Although sunlight does fill the entire daytime sky, the angles of the sun rays are directional and this will cast shadows on your film’s subjects. You’ll also face issues with contrast, changeable weather and lighting conditions,…

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Lighting for Action Shots

It’s true, lighting can make or break a shot. Simple lighting differences are able to elicit incredibly diverse audience emotions. For example, the soft light for a couple sitting together holding hands at sunset has a far different look than the dark lighting of someone standing at a cemetery in the rain. Lighting for action shots requires the same nuanced attention to detail. When producing an action shot, you want the audience to feel excited for the subjects and maybe even a little nervous about whether they will succeed. But how are these emotions drawn from the audience? Here’s some…

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Interview Lighting For Multi-Camera Video

A video interview can be as simple as two people sitting and talking to each other on a couch or as complex as a staged panel interview or survey of strangers on the street. Maybe while watching TV, you see a host talking to some people in a huge, beautifully lit room. This interview lighting might seem effortless, but it can actually be difficult to accomplish. While you may be used to shooting no-frills, single-camera, documentary style encounters, sometimes a multi-camera setup is the best or only way to capture a particular interview configuration. Interviews with multiple cameras can invite…

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YouTube Tips for a Successful Channel

Are you looking to grow your channel’s success? These YouTube tips are key to a solid video creation foundation. Looking at how massive YouTube is today, it’s almost impossible to believe that the website was born out of frustration for the limited number of online video platforms just 12 years ago. Even though the online video scene has grown immensely since then, with over 1.3 billion users and revenue soaring over 4 billion a year, YouTube’s stats just can’t be beat. More importantly, YouTube has completely revolutionized the entertainment industry. Not only in the way video is consumed, but in…

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How To Shoot A Product Demo

You don’t have to be an expert filmmaker to produce a successful product demo video. With that said, the quality of your product demo could be one of your first chances to really impress your potential client, and there is a certain level of professionalism expected from these videos. But never fear! Thanks to free, professional quality, multi-camera production software such as Cinamaker, creating a top notch product demo on your own is totally possible. You just need some pointers to get started. First, you should thoroughly plan your shoot, from set to storyboard, so that when the time comes, you’ll…

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Top Underrated Tactics To Promote Your Video Production

You don’t need a degree in marketing to promote your video production; just the right tools and some solid tactics. Starting a video production company or career in film is hard work. Growing your portfolio and clientele might be even more difficult. The trick is knowing how to market your brand. As an artist or entrepreneur, marketing doesn’t always come easy. The odds are that your area of expertise is in something other than marketing and you’d rather be crafting your next video shoot rather than crafting marketing tactics. However, the truth is that you really don’t have to have…

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