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Which Video Formats Work Best With Which Platforms — And Why

The time has come. You’ve finally realized that video marketing is essential to your social media strategy and search engine marketing. Today, choosing the right video formats and appropriate social media platforms is the key to increasing brand exposure and lead generation. The question is: are you savvy enough to get started? Do you even know where to begin? The truth is that video formats vary and this can cause confusion and frustration for people without the knowledge of how videos work on different social media platforms. Video formats can also vary depending on the equipment you’re using to film…

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Interview Lighting For Multi-Camera Video

A video interview can be as simple as two people sitting and talking to each other on a couch or as complex as a staged panel interview or survey of strangers on the street. Maybe while watching TV, you see a host talking to some people in a huge, beautifully lit room. This interview lighting might seem effortless, but it can actually be difficult to accomplish. While you may be used to shooting no-frills, single-camera, documentary style encounters, sometimes a multi-camera setup is the best or only way to capture a particular interview configuration. Interviews with multiple cameras can invite…

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Live Streaming Events as Easy as 1, 2, 3

Today we’re sharing some wisdom on live streaming events with Cinamaker from last week’s Free Style Experiment with MICxSIC at the Apache Cafe, right here in Atlanta,GA. As an artist, entrepreneur, or any other type of creator, connections are key. Whether they be real life networking connections or connections on the web, catching the right people at the right time and sharing your brand with the right audience is what will ultimately make or break your success. MICxSIC, Atlanta-based rapper and MC, is an artist who truly understands the importance of connections. Despite being from the same city, MICxSIC and…

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Daytime Lighting Guide for Film: Harnessing the Sun

Here’s a brief daytime lighting guide for all you filmmakers venturing to the great outdoors. Learn how to get the most from the sun with tips, tools, and more.  While the temptation may exist to look to that great big ball of fire in the sky as an effective source of outdoor lighting for your video shoots, don’t give in, at least not completely. Although sunlight does fill the entire daytime sky, the angles of the sun rays are directional and this will cast shadows on your film’s subjects. You’ll also face issues with contrast, changeable weather and lighting conditions,…

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Lighting for Action Shots

It’s true, lighting can make or break a shot. Simple lighting differences are able to elicit incredibly diverse audience emotions. For example, the soft light for a couple sitting together holding hands at sunset has a far different look than the dark lighting of someone standing at a cemetery in the rain. Lighting for action shots requires the same nuanced attention to detail. When producing an action shot, you want the audience to feel excited for the subjects and maybe even a little nervous about whether they will succeed. But how are these emotions drawn from the audience? Here’s some…

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Live Stream as a Tool For Brand Growth And Awareness

A live stream can be useful in myriad situations — yet when most people think of live streaming, events are often the first use-case that comes to mind. However, this is only one way to use a live stream video to your advantage. For brands, whether they be personal or commercial, live streaming can be a powerful tool for growth and awareness. Live streaming as a marketing technique can serve its purpose with various tactics, and has even helped such well-known brands as Tough Mudder and Dunkin’ Donuts to further extend their presence and impact. Announcements And Messages Whether you’re…

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A Holiday Home Movie to be Thankful For

This is one recipe you won’t want to miss. Home movie making has evolved over the years, but no matter how many Thanksgivings you’ve spent together, there’s one thing you can always count on: the complete and utter insanity that is your family (especially if you’re the Bluths of Arrested Development). Lucky for us, it’s 2017 and it’s likely that every single member of your extended family keeps a video-capable smartphone in their pockets at all times. This means you have no excuse not to capture each and every antic that Turkey Day will undoubtedly offer. Follow this quick recipe for…

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Making a Music Video with Cinamaker

“This one goes to eleven.” We never actually asked the men of Broken Factory Windows how high their speakers went, but judging by the shelf that crashed halfway through the shoot, we’d say pretty high. The Space This local band rocks its post-hardcore jams in a tiny studio above the drummer’s print shop, Odditees. To create an authentic music video, we decided to bring our Cinamaker studio to them. As we climbed the narrow staircase, it became clear that the space could hardly hold the band members and their equipment let alone us. A traditional camera crew might have been…

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Black Friday Tech Deals Cinamakers Can’t Miss

It’s just one week away! Love it or hate it, Black Friday is a national tradition that can get you some real bang for your buck — and for video creators like us, these crazy deals are the perfect way to snag some new additions for our Cinamaker mobile studios. With Cinamaker, creating professional video on the go is a snap. All you need is a tablet and one or more smartphones and voila! You’ve got a control room and studio cameras that fit easily in your backpack. Plus, Cinamaker is now available for immediate free download for iOS devices…

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5 Videos That Create Engagement

Looking to begin building your brand with the power of video? Here’s a list of five different types of videos that encourage interaction between you and your customers. 1. Product Reviews Creating product review videos or sharing videos made by press or passionate consumers is a popular way for companies to gain attention as well as credibility for their products and engagement with their audience. Whichever type of review you choose to share, make sure the content is short and sweet. Adding excessive information can bore your audience and distract from the ultimate goal. Remember, all your audience wants is…

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