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How to start a hit podcast—even on a budget

Video podcasts are the most powerful way to build your brand—and can even earn you a nice income on the side. But getting started can be daunting.

From buying the right equipment to creating content to managing guests, and keeping to a production schedule. There’s a lot to think about. 

Before you get overwhelmed with spiraling costs and admin overload, we’ve got good news: you don’t need pro-level equipment—or a whole production crew—to build a pro-level video podcast.

In fact, you can easily get started today, even on a budget. Here’s how:

Start with the equipment you already own

If you’ve already got a nice DSLR, microphones, and studio lights—perfect. You’re off to the races. If not, don’t worry. Your iPhone, iPad, or webcam will work just fine, especially if you can connect a microphone for added audio quality—and use a webcam ring light for a brighter picture. Then, all you need is a simple tool for connecting and managing those devices, which leads us to…

Use different camera angles to keep things interesting

Your video production needs to keep people’s attention. At a basic level, switching between camera angles adds visual interest and helps frame the conversation. By connecting multiple iPhones and iPads, and/or digital cameras you can create:

  1. Individual shots for both the host and guest—framed similarly i.e. equal zoom and lighting.
  2. A wide shot that captures the whole setup to add context.
  3. An overhead shot to add a behind-the-scenes feel, capturing your recording equipment or featured your environment.
  4. One or multiple  remote guests. We’ll show you how to do this later through Zoom.

With Cinamaker, you can connect and control each device at the same time, switching angles and controlling the audio through one simple interface on your iPad or Mac. 

Spice things up with rich media and graphic overlays

Add drama, humor, and context to the conversation by inserting different media, including photos, gifs, videos, audio clips, text overlays, and other on-screen media.

Thanks to Cinamaker, you can do all of this, without needing years of editing experience—or extensive video skills. Just pull up Cinamaker’s newsroom-style editing suite, upload your graphics or media—or select templates from our library—and give your production an added edge.

Use Zoom for recording remote guests

Guest interviews are a powerful way to grow your podcast. Luckily, you don’t need anything more sophisticated than Zoom to host and record guests in HD—all thanks to Cinamaker’s Zoom integration. You manage the whole production—like switching cameras, managing your guests’ audio, and adding media—from the backend. And best of all, your guests just think they’re joining a normal Zoom call. 

Edit live, as you go

As with any creative endeavor, the art is in the editing. But post-production can hamstring any well-intentioned production schedule. With Cinamaker, you can edit in real-time or afterward directly from the same interface you use to record—turning an okay show into an awesome, share-worthy production. 

To go the extra mile, you can export your recording to your favorite editing software, such as  Apple Final Cut Pro X or Adobe Premiere. 

Publish content straight to Facebook or YouTube

The fastest way to grow your video podcast is to publish it on social media—and then feed the algorithms with short, repurposed clips. Whether you’re live-streaming or posting recorded content, you need a streamlined process to get your podcast out there as quickly as possible. 

Again, you don’t need a team of editors. With Cinamaker, you can publish your fresh video podcasts to your channels, your short clips to social media, and then add your video to the archive for future access. 

Launch your podcast today

Cinamaker makes it easy to create powerful, professional-grade video podcasts using equipment you already own—and without the steep learning curve.

Our video webinar, ‘Create Your Video Podcasts Like a Pro’ teaches you everything you need to get started today.

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Create pro-level video podcasts using Zoom

Want to use Zoom to record video podcasts or webinars? Well, you can.

But, you shouldn’t just use Zoom on its own.

Here’s why.

Zoom’s designed for business meetings—so its picture and audio quality isn’t the best (neither is its editing options).

But, it’s easy to use. Everyone knows how to join a Zoom call.

What you can do instead

Connect Cinamaker to Zoom through our simple integration. You can then:

  1. Open Cinamaker to record your Zoom guests’ cameras in HD.
  2. Select a beautiful template design from the Cinamaker Template library
  3. Control and record each guest’s audio.
  4. Enhance your video with graphic overlays, media (photos, video, audio), picture-in-picture, and more.
  5. Edit the whole session in real-time or playback with Cinamaker’s in-app editor.

Best of all, your guests just think they’re joining a Zoom call. And for you, it’s as easy as hosting one.

To learn more, watch our free ‘Create Video Podcasts Like a Pro‘ webinar.

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Why video podcasts are the fastest way to build your brand

Video podcasts are taking the world by storm. If you’re looking to build your brand, there’s no better platform for sharing stories, knowledge, and insights—and in return, growing a loyal fanbase.

But because of their recent popularity boom, you might be wondering whether you’ve missed the boat.

Well, the answer’s simple: no.

In fact, there’s never been a better time to create video podcasts. Here’s why:

80% of subscribers find podcasts through other social platforms

Few people dive straight into a new podcast on Spotify, without having seen a few clips on socials first. Nobody wants to hear an hour long show with a host they don’t know. Instead, discovery happens on Instagram, Tik Tok, and YouTube—where video dominates the algorithms.

Only 17% of active podcasts produce video

Video podcasts are still in their infancy—so there’s huge market share up for grabs. By creating video podcasts, you build a personal connection with your audience—positioning yourself as a trusted leader, while differentiating yourself from other brands in your niche. Start now and you’ll lead the way.

Advertisers pay more for video podcasts than any other ad placements

Engagement rates are huge for video podcasts. People share, comment—and buy from affiliate links—far more than with other content types. Advertisers know this, and they’re willing to pay for it—at a massive $18-25 CPM rate.

Grow your network and build your profile

Video podcasts are an exciting opportunity to connect with leaders in your field. By hosting guest interviews, you expand your personal network, learn from unique perspectives, and make your content more engaging. As an added bonus, your guests’ followers are likely to discover your podcast, helping you reach new people who may be interested in your content.

Keep the algorithms churning

An often overlooked benefit, but one you might end up appreciating the most. One video podcast can be chopped up into blog posts, reels, TikToks, memes, newsletters—or even a book. Not only does it make your content more accessible to a wider audience—but it also makes your job as a content creator so much easier.

Time to get started?

Our free video webinar, ‘Create Your Video Podcasts Like a Pro’ teaches you everything you need to start your own video podcast today—using equipment you already own.

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Announcing our free webinar: ‘Create Video Podcasts Like a Pro’

Podcasts have exploded in the last few years, becoming an incredibly powerful way to build your brand and engage your audience.

If you’re thinking about starting a video podcast—or even a video webinar—but don’t know how to get started, you might be interested in our latest free masterclass, ‘Create Video Podcasts Like a Pro’.

It teaches you how to:

  1. Use video podcasts to engage your audience and build a successful brand.
  2. Create a month’s worth of content—for all platforms—from one video.
  3. Create high-quality, multi-angle podcasts—using equipment you already own.
  4. Record remote guests in high definition—from your Zoom meetings.
  5. Cut your video creation process from days to minutes.

It might just be the best 28 minutes you spend this week.

Ready? Let’s dive in.

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Cinamaker 2.23 Release Notes

Cinamaker is pleased to announce the release of Cinamaker version 2.23

Your success is our business. And with 2.23 comes new features to make your multi-camera video live streams and recordings more appealing and enhancements for adding and controlling your media, simplifying and extending the power of your in-app editor, improving output to YouTube Live and Zoom, and more!

Check out What’s New in Cinamaker Director Studio 2.23: 


Video Templates

Cinamaker now includes high-quality video templates that make it simple to create and enhance memorable videos for any purpose. Choose video templates from the Template library that are free to customize.

Duplicate Media Objects

In addition to adding Media elements to your projects, you may Duplicate media objects within the same project for greater efficiency.

Import Video Projects into Cinamaker

Now you can import existing multi-camera recordings (shot with Riverside and other multi-camera recording platforms) and edit with Cinamaker’s in-app editor

YouTube Live Enhancements

Enhancements for live streaming directly to YouTube, including direct access to the YouTube Live Control Room, broadcast to scheduled meetings, and improved streaming for RTMPS.

In-App Editor Enhancements

To make it easier to navigate and edit your timeline we have added a zoom-in feature. To zoom-in, grab the handles on the new bar underneath the timeline. Make the bar less wide to increase the Zoom. When zoomed-in, you can also scroll the timeline horizontally by moving the zoom bar.

Live Stream to 3 Destinations*, Simultaneously

From an M1-based Mac, live stream your Cinamaker feed to two (2) RTMP destinations (social networks) and (1) Zoom meeting or webinar, simultaneously.

From a non-M1 Mac (2018 or later), live stream to one (1) RTMP destination (social network), and one (1) Zoom meeting or webinar, simultaneously.

From an M1-based iPad, live stream your Cinamaker feed to two (2) RTMP destinations (social networks), simultaneously.

From an non-M1 iPad (2018 or later), live stream to one (1) RTMP destination (social network)

Direct Output to Zoom Meetings (MacOS only)

Enhancements for sending your video and audio output to Zoom Meetings with one click.

Formerly, output to Zoom was established via the Cinamaker Web Cam Driver and Audio Driver. The new enhanced method makes it fast and easy to connect and send your output to Zoom without having to switch the Cinamaker Web Cam Driver and Audio Driver on from the Zoom interface.

Direct Output to Zoom Webinars (MacOS only)

In addition to Zoom Meetings, now you can send your Cinamaker feed directly to Zoom Webinars

Zoom Integration Now Included in Free Version

Now Cinamaker Free users have access to Cinamaker remote guest capability via Zoom and direct output to Zoom meetings and webinars.

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